How does the Google Analytics work?
Google Analytics is a software that is connected to your website through a piece of tracking code. This is a small piece of Javascript code that is made within your analytics account. The account holder generates this code and then places it into the HTML back end of their site.
How can I monitor traffic on my website?
Get help for the new Google Sites.
Step 1: Link a Google Analytics account to your site. To track traffic to your site, link a Universal Analytics account to your page. Go to the Analytics site. ...
Step 2: Turn on Google Analytics tracking for your site. Open your website in Google Sites. Click More options Manage site.
What is Page depth in analytics?
Page depth is the average number of pages that your visitors view during a single session. Average page depth data is part of the user behavior report in Google Analytics.
Features
Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation. citation needed
Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics.
On September 29, 2011, Google Analytics launched Real Time analytics. clarification needed
A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million page views per month (roughly 2 page views per second) unless the site is linked to an AdWords campaign.
Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments.
Google Analytics Cohort analysis feature helps understand the behavior of component groups of users apart from your user population. It is very much beneficial to marketers and analysts for successful implementation of Marketing Strategy.
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