Search Engine Optimization
The Search Engine
The Search Engine has three functions Crawling, Catching, and Indexing.
Crawling- This is the scanning part of the search engine it scans each and every word of the web page and takes a snap shot of it.
Catching- This is the recording part, which records each and every minute part of a web page and saves it.
Indexing - This is the categorizing part of it, it categorizes the subjects and inculcate into the suitable index where it is appropriate.
Search Engine Optimization (SEO) has some connection with the down fall of City Center of New York on 9/11/2001. When the structure was crashed, there was numerous enquiries related with the incident. The Google was not able to give appropriate information about the queries of the people. This happened because the web sites related with the city center where not tuned with the Key words of Google. In this juncture the management of Google made a decision to inform the webmasters about the suitable key words and the content to be specific that is to be presented for each category or subject. Thus how the birth of keywords came into effect. This lead to many manipulations like stacking of key words, putting key words simply in the body invisible to the reader and so on which compelled to penalized by the google. As the things came like this google changed its strategy from keywords to links. This is a system that if our web page has links to other popular sites we get credit or ranked in the toppers list. As we know people always look for the loopholes, many links started to different sites which has no connection with the subject. This has started to question the integrity of google, which again brought more rules and regulations, leading to a system, which only links to the web pages which has rankings by the google is permitted. Now the things changed, what happened is the web pages which has rankings started selling their webpages for few dollars to other web sites. This has led to a system of passing the juice Seo. This can be explained in a manner like if a water tank has an 8 inch pipe for the inlet connection and 2inch for out let connection there will be always water in the water tank, means those web sites which has sufficient inward links only could give outward links. This link building technique still had problems because always a web page need to give links to many sites, this led to either passing the juice or giving attribution to the other sites. For this google came with an antidote, by giving a code – rel= “nofollow”> this means the credit of our web site will not pass to the other site, still link will be created.
Google AdWords – PPC (pay per click) is an advertising system of google in which the ad of any product can be given by making a payment. For eg. The ad of Samsung could be given by google by receiving an advance payment. Whoever click the ad will reduce the deposit money payed by Samsung to google. This is pay per click.
Google AdSense: - is a system like affiliate marketing where the sticker of a company will be pasted (advertisement) in our web page provided by google and if there is any click we will get money from google as well as google will be also benefits from it.
Search Engine Personal Help: This comes in one of the advanced evolutionary process of google started for helping people in searching various subjects like if we type Kerala- it automatically gives Kerala University, Kerala tourism, Kerala High court and so on.
Users interaction: – This is managed by using cookies, if a user closes the web page within seconds the rating may come down. Also if the users spend long time in a webpage the rating increases.
Pogo Sticking:
After coming to a webpage and again if you click back it means that you are refusing that page or avoiding that page or you are not getting the required content from that page. This also bring down the position of the page in the ranking.
Bounce Rate:
If a web page is open and the user is not going deeper into the pages, here also the chances of negatively affecting the rating is unavoidable.
Social Media Signals (2009-2010)
There is a contradiction in this subject, some search engines like Bing are of opinion that the comments, likes and sharing of Social Medias like Facebook and Twitter are influenced in the ranking of SEO, but Matt Cutts in his presentation clearly emphasis that the interactions of social medias are not much affected by google rankings. The reason could be the google was banned from crawling Facebook for few months. But still it is believed by the webmasters that the social medias have an upper hand in the ranking of SEO.
Google Panda (2011)
Google Panda was mainly introduced with an intention of finding duplication, coping, content with low quality, content spamming, spelling and grammatical errors, typographical errors, garbage content, thinning pages with no content or irrelevant content, content spinning and content duplication within the web page. Also Panda’s different versions came into effect during 2011-2014.
Google Penguin: Google launched the Penguin Update in April 2012. This was against Link Spamming Paid Ling low quality link etc. with an intention of enhancing the google ranking.
Google Pigeon: Google Pigeon is a keyword that refers to a set of rules update for Google's Local Search engine, the purpose of providing a more beneficial and related knowledge for searchers looking for local results. If we type SEO Kochi, the SEO related business establishments in Kochi will be presented in a systematic order.
Hummingbird: It is also capable to evaluate context—in that way deciding the objective of a person carrying out a search, to fix what he is seeking to find out. This model is called semantic search., "Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query—the whole sentence or conversation or meaning—is taken into account." A content strategy should be designed to answer their needs, not just provide them with facts." Eg. If you type the noble prize winners of 2015 you will get all the noble winners of that year.
In a nutshell, think about why people are looking for something rather than what they are looking for. A content strategy should be designed to answer their needs, not just provide
them with facts." Eg. If you type the nobel prize winners of 2015 you will
get all the noble winners of that year.
Story telling in SEO:
It is a unique way of presenting things which gives more satisfaction to the user by organizing the subject in the form of a story in an enjoyable way of presentation. It is also considered to enhance the ranking rate.
Rank Brain
RankBrain is Google’s name for a machine-learning artificial intelligence an algorithm which attempts to make the query into words or groups of words that have the finest matching to it. Hence, RankBrain tries to work out what people intend and records the results, which adapts the results to provide better user satisfaction. It is also known as an advanced version of Hummingbird.
Mobilegeddon (2015-16) As the searching trend of the users has changed into mobile phones instead of desktops laptops and tablets, the web pages which are not mobile friendly noted to be ranking down, hence the present web builders are making their web pages in a format that is suitable for smart phone also.
Pirate updation
Pirate updation works as a purifier which was launched in 2012 with an intention of counteracting to web sites which has violated copyrights.
The Search Engine
The Search Engine has three functions Crawling, Catching, and Indexing.
Crawling- This is the scanning part of the search engine it scans each and every word of the web page and takes a snap shot of it.
Catching- This is the recording part, which records each and every minute part of a web page and saves it.
Indexing - This is the categorizing part of it, it categorizes the subjects and inculcate into the suitable index where it is appropriate.
Search Engine Optimization (SEO) has some connection with the down fall of City Center of New York on 9/11/2001. When the structure was crashed, there was numerous enquiries related with the incident. The Google was not able to give appropriate information about the queries of the people. This happened because the web sites related with the city center where not tuned with the Key words of Google. In this juncture the management of Google made a decision to inform the webmasters about the suitable key words and the content to be specific that is to be presented for each category or subject. Thus how the birth of keywords came into effect. This lead to many manipulations like stacking of key words, putting key words simply in the body invisible to the reader and so on which compelled to penalized by the google. As the things came like this google changed its strategy from keywords to links. This is a system that if our web page has links to other popular sites we get credit or ranked in the toppers list. As we know people always look for the loopholes, many links started to different sites which has no connection with the subject. This has started to question the integrity of google, which again brought more rules and regulations, leading to a system, which only links to the web pages which has rankings by the google is permitted. Now the things changed, what happened is the web pages which has rankings started selling their webpages for few dollars to other web sites. This has led to a system of passing the juice Seo. This can be explained in a manner like if a water tank has an 8 inch pipe for the inlet connection and 2inch for out let connection there will be always water in the water tank, means those web sites which has sufficient inward links only could give outward links. This link building technique still had problems because always a web page need to give links to many sites, this led to either passing the juice or giving attribution to the other sites. For this google came with an antidote, by giving a code – rel= “nofollow”> this means the credit of our web site will not pass to the other site, still link will be created.
Google AdWords – PPC (pay per click) is an advertising system of google in which the ad of any product can be given by making a payment. For eg. The ad of Samsung could be given by google by receiving an advance payment. Whoever click the ad will reduce the deposit money payed by Samsung to google. This is pay per click.
Google AdSense: - is a system like affiliate marketing where the sticker of a company will be pasted (advertisement) in our web page provided by google and if there is any click we will get money from google as well as google will be also benefits from it.
Search Engine Personal Help: This comes in one of the advanced evolutionary process of google started for helping people in searching various subjects like if we type Kerala- it automatically gives Kerala University, Kerala tourism, Kerala High court and so on.
Users interaction: – This is managed by using cookies, if a user closes the web page within seconds the rating may come down. Also if the users spend long time in a webpage the rating increases.
Pogo Sticking:
After coming to a webpage and again if you click back it means that you are refusing that page or avoiding that page or you are not getting the required content from that page. This also bring down the position of the page in the ranking.
Bounce Rate:
If a web page is open and the user is not going deeper into the pages, here also the chances of negatively affecting the rating is unavoidable.
Social Media Signals (2009-2010)
There is a contradiction in this subject, some search engines like Bing are of opinion that the comments, likes and sharing of Social Medias like Facebook and Twitter are influenced in the ranking of SEO, but Matt Cutts in his presentation clearly emphasis that the interactions of social medias are not much affected by google rankings. The reason could be the google was banned from crawling Facebook for few months. But still it is believed by the webmasters that the social medias have an upper hand in the ranking of SEO.
Google Panda (2011)
Google Panda was mainly introduced with an intention of finding duplication, coping, content with low quality, content spamming, spelling and grammatical errors, typographical errors, garbage content, thinning pages with no content or irrelevant content, content spinning and content duplication within the web page. Also Panda’s different versions came into effect during 2011-2014.
Google Penguin: Google launched the Penguin Update in April 2012. This was against Link Spamming Paid Ling low quality link etc. with an intention of enhancing the google ranking.
Story telling in SEO:
It is a unique way of presenting things which gives more satisfaction to the user by organizing the subject in the form of a story in an enjoyable way of presentation. It is also considered to enhance the ranking rate.
Rank Brain
RankBrain is Google’s name for a machine-learning artificial intelligence an algorithm which attempts to make the query into words or groups of words that have the finest matching to it. Hence, RankBrain tries to work out what people intend and records the results, which adapts the results to provide better user satisfaction. It is also known as an advanced version of Hummingbird.
Mobilegeddon (2015-16) As the searching trend of the users has changed into mobile phones instead of desktops laptops and tablets, the web pages which are not mobile friendly noted to be ranking down, hence the present web builders are making their web pages in a format that is suitable for smart phone also.
Pirate updation
Pirate updation works as a purifier which was launched in 2012 with an intention of counteracting to web sites which has violated copyrights.
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